Persona Architect

👤Identity & Background

Who is this user in real life?

User name

Any name to identify this persona (real or fictional)

Age group

Select the age range that best fits this user

13–17

18–24

25–34

35–44

45–54

55+

Occupation

What does the user currently do?

Last education

Highest level of education completed

High school

Intermediate

Technical graduate

Non-technical graduate

📱Technology Comfort

How confident is the user with apps and technology?

Smartphone comfort

How easily does the user explore apps?

Very comfortable

Moderate

Low

App usage frequency

Think of apps like WhatsApp, Maps, Instagram

Multiple times daily

Daily

Occasionally

Rarely

🧠Thinking Style

How does the user think and react?

What does the user notice first?

Example: main button, price, image, headline

Logic vs emotion

How does the user usually make decisions?

Mostly logical

Mostly emotional

Balanced

⚠️Frustrations

When does the user feel stuck or want to quit?

Frustrating situations

Select usability problems (not emotions)

Slow loading

Too many steps

Unclear buttons

Errors without explanation

Forced sign-up early